• Heinz x Herschel

  • Snickers x Adidas

  • Uncrustables x LAB Golf

  • M&M'S X Kate Spade

  • JELL-O x Tower 28

  • Starburst X Sparkling Ice

  • Heinz x Casetify

  • Kraft Mac & Cheese x Van Leeuewen

  • Tapatio x Doritos

  • M&M'S x Crocs

  • Kool-Aid x Fruit Riot!

    Kool-Aid x Fruit Riot!

  • Smuckers x Nails Inc.

  • Crystal Light x Mass Bay Brewing

  • Tapatio x Bud Light

  • M&MS x OPI

We are a global licensing agency specializing in brand extensions for renowned IPs and tailored licensing solutions for manufacturers.

We are proud to be a top 10 licensing agency.

Our Services

  • Brand Extension

    We identify strategic brand extensions and partnerships that spark brand love, grow loyalty, fuel innovation, drive cultural buzz, and boost revenue.

  • Manufacturer Rep

    We represent manufacturers in acquiring licenses from top brands, providing access to industry best practices and valuable insights from the licensor’s perspective.

  • Creative Services

    Our in-house design team develops compelling, original visuals—like packaging, product concepts, and pitch materials—that help brands elevate their presence and inspire meaningful partnerships.

News

Celebrate
WE TURNED 25!!!


We’re so excited to be celebrating our 25th anniversary. Thank you to all our clients, colleagues, friends, and anyone that we met along the journey. We look forward to the next 25… onward.

Nominated
LICENSING INTERNATIONAL EXCELLENCE AWARDS 2026


Congratulations to our clients Starburst and Tapatio. They have both been nominated for Best Licensed Food Brand. In our eyes they are both winners! Stay tuned to see the winners revealed at the 2026 Licensing Expo.

Welcome
PERNOD RICARD


We have more exciting news! Please welcome our newest client Pernod Ricard. We will be working on 3 marquee brands: Absolut Vodka, Kahlúa and Malibu Rum. Keep a look out for some exciting new products in the future.

Welcome
Bertolli & Ragu


We’re excited to welcome Bertolli and Ragu as our newest client. We look forward to partnering together to deliver the experiences and products their fans deserve

Celebrate
Bri Dickinson Promoted to VP of Licensing


We’re thrilled to announce the promotion of Bri Dickinson to VP! Bri has been exceptional in leading the agency’s food and CPG business. In her expanded role, she’ll continue leading key client and licensee relationships while helping drive new business and Brand Central’s continued growth. Congrats Bri!