The J.M. Smucker Co.

OPPORTUNITY:

Find new aisles for these iconic brands to expand into and new partners to deliver on pop culture trends.  Place Smucker’s, JIF, and Uncrustables into key PB&J moments and products. Take the leading pet brands, Meow Mix and MilkBone), into adjacent categories that reinforce the bond between pets and their pet parents.    

DELIVERED:

We continue to deliver new and interesting partnerships in several strategic categories: from fruit snacks, golf apparel to pet toys.