JELL-O, Tower 28 Launch Limited-Edition Lip Collection at Sephora
The collaboration features lip glosses and treatments inspired by JELL-O gelatin and pudding flavors.
September 9, 2026
JELL-O and Tower 28 are launching a limited-edition lip collection that combines JELL-O-inspired flavors with Tower 28's lip products. The collection includes the Lip Jelly Duo and the Lil' Pudding Snack Set, available Sept. 13 on Sephora.com and Sept. 15 at Sephora stores in the U.S.
The Lip Jelly Duo features two full-size ShineOn Lip Jelly glosses in Strawberry and Lemon Lime flavors. The Strawberry gloss is a sheer pink with a pH-activated stain, while the Lemon Lime is a crystal-clear gloss in a green tube.
The Lil' Pudding Snack Set includes four mini LipSoftie Tinted Lip Treatments inspired by JELL-O pudding flavors: Strawberry Cheesecake, Chocolate Vanilla Swirls, Banana Cream and Pistachio. The Strawberry Cheesecake is a creamy pink shade, Chocolate Vanilla Swirls is a rich chocolate brown shade and both Banana Cream and Pistachio are clear lip treatments. All flavors in the collection are exclusive to these sets.
Both products are fragrance-free, formulated for sensitive lips and made with non-artificial, 100% food-grade flavor. The partnership was brokered by Brand Central, Kraft Heinz's exclusive licensing agency.
"JELL-O has been adding brightness to everyday moments since 1897, creating one-of-a-kind treats that are as fun as they are delicious," says Kathryn O'Brien, head, marketing, desserts, Kraft Heinz. "Today, JELL-O is bringing that same charisma to the beauty space with Tower 28, tapping into the growing intersection of food and beauty and giving fans a new way to add a jiggle of excitement to their day."
Cross-category campaigns between food and cosmetics have increased 23% year over year since 2021, according to Statista data accessed in July 2026.
"Partnering with a true household name like JELL-O is a proud moment for me – not just professionally, but personally too," says Amy Liu, founder and chief executive officer, Tower 28. "Layered rainbow JELL-O was my mom's favorite potluck dish, so launching a JELL-O collaboration inspired by those flavors is especially meaningful."