“Oh Yeah!” Sprayground Launches New Limited Time Backpack Featuring the KOOL-AID Man
New York City, NY. XXXX- Sprayground, the travel fashion brand known for making some of the most coveted bags in the world, just teamed up with a mascot almost everyone grew up with. This summer, Sprayground dropped a limited edition officially licensed KOOL-AID™ backpack built around the KOOL-AID Man's single most iconic move: smashing through a wall.
The bag shows the KOOL-AID Man mid-burst, crashing through a crumbling brick wall. Above him, the words "Oh Yeah!" drip in graffiti. Below him, "Street Life" is tagged across the bricks. The backpack also features the beloved character wearing a gold chain with a medallion for an added touch of flair, set in an explosive scene with broken concrete flying in every direction, and a bright blue sky opens up behind the wreckage.
The collaboration arrives as food brands and streetwear are colliding everywhere. The KOOL-AID brand is approaching their centennial anniversary celebration in 2027 – championing unapologetic fun for 100 years. This limited time release allows fans who grew up shouting “Hey, KOOL-AID!” to take the Kool-Aid Man wherever they go.
The backpack is engineered with premium, water-resistant faux leather built to survive the elements or any unexpected splashes. The interior features the brand's signature blueprint, including a 15-inch padded velour laptop sleeve, dual internal mesh organization pouches, a top velour-lined sunglasses pocket, and their highly-coveted "secret stash" compartment hidden securely in the back padding. It’s a bag designed for those who aren't afraid to stir things up and make a loud entrance.
Sprayground initially grabbed worldwide attention with the 'Hello My Name Is' backpack over 15 years ago. Sprayground's founder, David BenDavid (DBD), aimed to create a brand that reflected his childhood and upbringing. Growing up exposed to the streetwear and art scene, DBD harnessed that inspiration into creativity now admired worldwide.
The exclusive Sprayground x KOOL-AID backpack will be available for purchase on [DROP DATE] at www.sprayground.com and exclusive retailers worldwide..
Brand Central, Kraft Heinz’s licensing agency, brokered the deal between the two companies.
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About Sprayground
Our passion is to bring thought-provoking, innovative and dynamic accessories and backpacks that are easily identifiable but difficult to recreate in the global marketplace. Our mission is to be the top global backpack and accessories company. expressing rebellion. individuality and creativity are the foundations of Sprayground and of our customer base. Overlaying those foundations with qualities of excellence, style and an emphasis on being the innovator for the next wave of design is what we do & who we are. Today, Sprayground has evolved into a global brand that has high brand awareness. dedicated fans. and a fanbase that will go to extreme measures to get their hands on our highly sought after limited designs.Sprayground strives to keep pushing the envelope of creativity. Sprayground is focused on creating, designing and selling rebellious, edgy. and innovative trendsetting products to the streetwear fashion and lifestyle market.
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