My Favorite Company introduces Jif® and Smucker’s® Brands PB&J-Inspired Sprinkles
Los Angeles, CA — [February 26th] — The iconic flavors of Jif and Smucker’s are making their way into the baking aisle with the launch of Jif and Smucker’s Sprinkles from My Favorite Company, a playful new line inspired by the timeless peanut butter and jelly combination. Developed in partnership with My Favorite Company, the collection reimagines beloved pantry staples as colorful, flavor-inspired sprinkles designed to bring fun to cookies, cupcakes, ice cream, and everyday desserts. The deal was brokered by Brand Central, licensing agent for The J.M. Smucker Company.
The lineup includes:
Jif® Peanut Butter Sprinkles
Jif® Peanut Butter & Chocolate Sprinkles
Smucker’s® Strawberry Sprinkles
Smucker’s® Grape Sprinkles
Each jar is designed to visually resemble classic peanut butter and jelly packaging, creating an immediate connection on shelf while standing out in the baking aisle.
“This collaboration is a natural extension of two of the most beloved brands in the pantry,” said Ross Misher, CEO of Brand Central. “By partnering with My Favorite Company, we were able to translate the emotional connection consumers have with Jif and Smucker’s into an unexpected new category — delivering both fun and innovation in a way that feels authentic to the brands.”
Available now at Walmart stores nationwide, the sprinkles celebrate the classic PB&J pairing in a fresh, modern format that invites families to get creative in the kitchen.
About My Favorite Company, Inc.
My Favorite Company, Inc. is a leading wholesale B2B manufacturer of branded confections and innovative edible baking decorations. The company partners with iconic brands to extend their equity into high-quality, retail-ready baking and confectionary products that drive incremental growth. With strong expertise in product development, brand stewardship, and national retail distribution, My Favorite Company is committed to delivering best-in-class quality and collaborative licensing partnerships that create long-term value for our retail partners and licensors.