Boston Beer Taps Brand Central to Brew Up New Licensing Partnerships for Samuel Adams, Twisted Tea, Angry Orchard & Sun Cruiser

Los Angeles, CA – March 6, 2026 – Brand Central, a leading global licensing agency specializing in food and beverage brands, announced today that it has been appointed the licensing agency for The Boston Beer Company for several of its most iconic brands.

Through this partnership, Brand Central will develop and expand licensing programs for Samuel Adams®, Twisted Tea®, Angry Orchard®, and Sun CruiserTM, extending these beloved beverage brands into new lifestyle, food, and beverage categories for consumers of legal drinking age.

Founded in 1984, The Boston Beer Company has become one of America’s most innovative brewers, known for its commitment to quality, creativity, and its ability to connect with consumers across occasions.

• Samuel Adams® – A pioneer in the craft beer movement, synonymous with quality and innovation, celebrated for its Boston Lager and diverse specialty lineup.

• Twisted Tea® – The original hard iced tea brewed with real tea, offering a refreshing taste beloved by fans across generations.

• Angry Orchard® – The nation’s leading hard cider, crafted with real apples and high-quality ingredients that deliver balanced, full-flavored refreshment across a wide variety of styles.

• Sun CruiserTM – A fast-growing line of vodka-based hard teas and lemonades made with real ingredients, designed for sipping outdoors with friends.

“We are thrilled to represent such a powerful portfolio of brands,” said Ross Misher, CEO of Brand Central. “From the craft beer icon Samuel Adams and the leading hard cider Angry Orchard to next-gen favorite Twisted Tea and the fast-rising Sun Cruiser, Boston Beer’s brands are among the most beloved in today’s beverage market for consumer of legal drinking age. We look forward to creating strategic licensing partnerships, food extensions, collaborations, and merchandise programs that bring these brands to life far beyond the beverage aisle.”

Brand Central’s portfolio includes some of the world’s most iconic food and beverage companies, making The Boston Beer Company a natural addition to its roster of powerhouse clients.

For partnership opportunities, contact Tobey Roush at tobey@brandcentral.com.