Stirring Up Licensing: Brand Central Lands ABSOLUT, Kahlúa & Malibu
Los Angeles, CA – March 23, 2026 - Brand Central, a leading global licensing agency announced today that The Absolut Company International, that manages the strategic marketing of the premium spirits brands; ABSOLUT Vodka, Malibu and Kahlúa, within Pernod Ricard, has named Brand Central exclusive global licensing agency for three of its top brands: ABSOLUT Vodka, Malibu and Kahlúa.
Under the partnership, Brand Central will develop strategic lifestyle, food, and beverage licensing programs designed to extend each brand’s cultural relevance, drive incremental revenue, and reinforce core equities beyond the spirit category. Pernod Ricard is a worldwide leader in the spirits and champagne industry with a prestigious portfolio of premium to luxury brands.
Each brand brings its own unique personality to the mix:
ABSOLUT Vodka: One of the world’s most recognizable vodka brands, celebrated for creativity, authenticity, Swedish heritage, and a longstanding commitment to sustainability and community.
Kahlúa: The world’s leading coffee liqueur, loved for its distinctive flavor profile and versatility across cocktails and indulgent experiences
Malibu: The number one white spirits-based coconut liqueur in the world, capturing the essence of summer and easygoing fun in every sip.
“We’re thrilled to welcome these iconic spirits to our portfolio,” said Ross Misher, CEO of Brand Central. “ABSOLUT Vodka, Kahlúa and Malibu are well-established brands with powerful global cultural reach. We look forward to working licensees around the globe to translate these beloved brands and their distinctive flavors into innovative food and beverage products and on-trend, culturally relevant merchandise.”
For licensees ready to “take a shot” with these exciting brands, please contact Tobey Roush at